Giorgio Fedon 1919 | Towards a new concept

By April 19, 2017 New Opening

Fedon continues its commercial development with the opening of the new store in Turin.

After several openings in the main Italian airports (such as Rome Fiumicino, Milan Malpensa, Milan Linate, Venice Marco Polo, Naples Capodichino and Verona Catullo), and in some low cost hubs (such as Milan Malpensa T2, Bergamo Orio al Serio and Rome Ciampino), the brand is embracing a new distribution channel: the fashion outlet villages.

Fedon has signed a development agreement with Multi & Arcus retail, planning an opening in Valdichiana next month, followed by new stores in Palmanova, Mantova, Sicily and Turin.

The new store concept has been developed by ER Spa, company of the Store Builder group.

Taking inspiration from the concept of travelling and airports, the store becomes an exclusive lounge, an elegant location where to pleasantly and comfortably wait.