Store Builder has developed various formats for the management of Temporary Stores, especially within airports, outlets and shopping centers: one of these is the Dynamic Shop. It is a concept designed for high traffic locations with small square meters. Therefore, the advantages of this model are many: ease and speed of assembly and disassembly of the structure itself. This implies a modularity of the elements, with consequent adaptability to the specific layout and the possibility of reuse, amortizing the investment.
This is the case of the new Victoria’s Secret temporary store, inside Rome Fiumicino airport. Store Builder set up the pre-existing structure to adapt it to the needs of the Brand, all in 4 working days.