Store Builder has developed several formats for managing temporary stores, particularly within airports, outlets, and shopping centers: one of these is the Dynamic Shop. This concept was designed for high-traffic locations with limited square footage.
Consequently, the advantages of this model are numerous: ease and speed of assembly and disassembly of the structure itself. This involves modular elements, resulting in adaptability to the specific layout and the possibility of reuse, thereby amortizing the investment.
This is the case for the new Victoria’s Secret temporary store inside Rome Fiumicino Airport. Store Builder prepared the pre-existing structure to adapt it to the brand’s needs, all within 4 working days.
