Estée Lauder knows this well, having commissioned Store Builder to create a display desk and two modular backwalls for its brands Tom Ford and Aveda at the Pinalli Perfumery in Modena. The renowned brand chose to rely on Store Builder again, following a previous successful collaboration.
Tom Ford requested a display made of Calacatta marble, featuring a gold logo, clad in mirror-polished stainless steel, with a laminated baseboard. All details are crafted in hand-finished metal. The backwall needed to match this design, featuring a tester placed above a pull-out shelf to best showcase the brand’s products. The same materials were used, with front drawers in mirror-polished stainless steel and hand-finished metal details, along with a Macassar panel adorned with a gold logo.
The backwall requested by Aveda, on the other hand, was a display structure made of laminated oak with dark grain, featuring a mirror and LED lighting to enhance its overall chiaroscuro effect. Between the shelves, a background decorated with lush plants and foliage was incorporated, highlighting the brand’s enduring values of naturalness and artisanal quality.
Leveraging its many years of experience in furniture creation, Store Builder successfully met the brands’ needs in just three weeks, delivering modern and elegant furnishings that perfectly express the ongoing pursuit of harmony, beauty, and respect for the body.
