Franklin & Marshall is investing in the retail channel, celebrating the opening of a new flagship store in London.
Store Builder Srl was the partner of the well-known Veronese sportswear brand for the development of the retail store, handling construction, mechanical and electrical systems, furniture production and installation, and project management.
The challenge was significant given the very tight timelines, a challenge that Store Builder chose to take on and successfully managed.
The brand chose Covent Garden as the location for its first flagship store in the shadow of Big Ben, which was inaugurated in April 2014. The store covers 160 sq.m. across two floors and is located at 47-49 Neal Street, Seven Dials, in one of the coolest shopping destinations in London.
The store’s interior design is characterized by “raw” and “vintage” materials. Corten steel, aged woods, reclaimed objects, and a highly engaging visual setup that perfectly evokes the brand’s sporty vintage style. The studio that designed the new Franklin & Marshall concept is Studio Arcade
