Store Builder Team

Our team is made up of professionals able to face and solve the important challenges of our customers.

We are a company that has been operating for years in the retail world with in-depth knowledge in the design and construction of shops, restaurants and bars.

Our technicians have gained a long international experience in the construction, plant engineering and furnishing sectors for the opening of various types of sales points.

The skills developed in the various projects allow Store Builder to define the most appropriate organizational structure to manage each phase of the project in a highly specialized way, with the support of dedicated teams, under the direction of the Master Works and the Project Manager.

Isabella Melloni


CEO of Store Builder srl, Isabella supervises all the company’s projects, coordinating internal resources, customers and suppliers and monitoring compliance with deadlines and budgets.  She graduated in Building Engineering, she has followed projects for important clients such as: Illy, Lagardère, Diesel, Lush, Cappellini, Moleskine and many others.

Rocco Gerusalem


Project Manager of Store Builder, Rocco follows the construction of the stores, interfacing with customers and suppliers and monitoring the construction site until opening.
Graduated in Building Engineering – Architecture at the University of Padua, he gained his experience in the retail sector working for Benetton Group and Lagardère.

Antonio Troise

Technical Manager

Technical manager of the company, Antonio supervises and coordinates the resources involved in the various construction sites, organizing the shifts of the teams, defining the work schedule and monitoring the general progress of the work.
With years of experience gained in the field in projects both in Italy and abroad, he is specialized in construction and furniture assembly.


Stefano De Moliner

Project manager

Stefano accompanies customers in the development of their network thanks to extensive relationships built over the years, with a focus on the Outlet and Travel world. He covered the position of Retail & Development Manager at Fedon1919, Head of Retail & Franchising Blue Spirit and Retail Manager & Operation at the Arca Group, opening over 200 stores.

Roberto Fabozzi


Graduated in Architecture and Building Engineering at the Second University of Naples, Roberto deals with concept design and development both in the Retail and Food & Beverage sectors. He has followed projects for important clients such as: Miroglio Group (Elena Mirò, Fiorella Rubino, Caractère), Conad, Fattorie Garofalo, Internmake Saint Gobain, Campo Marzio 1933, Fedon 1919, McArthurGlen, Fratelli Beretta 1812, Lagardère.


Ilaria Zanette

Senior Consultant

Ilaria supports customers in the management of product distribution in the Travel Retail channel. This means evaluation of opportunities, selection of assortments, logistics management and guarantees of compliance with service levels, which in this channel have particularly complex logics. Before joining ER in 2011, Ilaria obtained a Master in Retail Management and Marketing at the CUOA Foundation and worked at Kiki Lab.

Paolo Brugioni

Founder partner

Partner and Founder of ER spa and Store Builder srl, Paolo has been following conceptualization, consultancy and development projects for various clients for years, including: Geox, Guess, CK, etc. His mission is to create projects and ideas that are coherent with the Brand and in line with the competitive context of reference. He worked in Fiat Auto, PAM as buyer director and Benetton Retail as CEO, opening over 70 flagship stores around the world.