A new milestone for Store Builder, which this time takes on an icon of Italian gastronomy, the Fratelli Beretta Group; the assignment was to create the Beretta Food Shop from scratch, located at Bergamo’s Caravaggio Airport.
The Beretta Food Shop, entirely entrusted to Store Builder and located inside the departures terminal near Gates 9–11, marks the beginning of a journey focused on quality and taste: a wide range of Beretta products will be available to all passengers. A wide range of carefully selected products, constantly evolving yet remaining true to Italian culinary tradition, one of the most admired in the world. For this reason, the store’s creation was a delicate task, as it needed to showcase the perfect blend of traditional flavors with their modern reinterpretations.
Store Builder succeeds fully in the task: the space, approximately 70 sq.m, is designed to evoke the feel of traditional old-style Italian delicatessens. An abundance of wood and metal materials frames a large counter where, behind tempered glass, Beretta products are prominently displayed as the true stars of the shop.
The result is a project that perfectly combines Store Builder’s extensive experience in travel retail with its deep understanding of how to best meet client needs.
